The Made In India Mentality

The general mentality that today’s consumer has is that if the product is made in India, it’s a sub-standard product with a premium price tag + bad customer service and after-sales support.

This attitude of Indian consumer needs to change for Make In India to be a massive success.

The companies in India needs to be laser focused in delivering great experiences in order to grab the local market which has over the period become really really important.